Canon India has announced the launch of a new range of 20 technologically advanced next generation digital cameras and DV camcorders for its Imaging Communication Product division. The launch included five cameras in the PowerShot range, three cameras in the IXUS range, six high-definition and two standard definition camcorders and the much awaited EOD 550 D digital SLR having three high quality lens versions and two Pro DV’s. With the launch of these products, Canon expands the range for digital cameras, camcorders, D- SLR products to ‘42′. Canon also announced its plans to invest Rs 55 crore in the marketing of the camera business for 2010.
Speaking on the occasion, Mr. Kensaku Konishi, President & CEO, Canon India said, "We, at Canon, are very proud to offer our customers an expanded portfolio of cutting edge technology of advanced, stylish, sleek and professional cameras and camcorders. Canon, with its heritage in digital technology is at the forefront of simplifying user experience and with our newly launched products we plan to take customer experiences to the next level. Our new product range, launched today provides supreme technology cameras for all users to help click their best Canon shots."
Canon also spoke about the soon-to-be released television commercial, "My IXUS, My Style". The IXUS range, with its newly advanced yet easily adaptable features is designed for the fashion-forward customers and those who appreciate beautiful form and high functionality in a compact camera. The TVC to be launched, is a new stylish and creatively rich commercial focused on youngsters, will be aired by month end.
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