New Cyber-shot® cameras (DSC-TX1 and DSC-WX1 models) from sony employ Sony’s new “Exmor R” back illuminated CMOS sensor technology to improve shooting in low-light scenarios, enhancing image clarity and drastically reducing grain.Conventional image sensor architecture has required wires and other circuit elements to be positioned above the light sensitive photo-diodes, limiting the imager’s light gathering capability. Positioning these elements behind the photo-diodes, Sony’s “Exmor R” image sensors can gather more light, resulting in approximately twice the sensitivity compared to conventional sensors.
To further extend low-light shooting performance, the TX1 and WX1 cameras incorporate the hand-held twilight and anti-motion blur multi-shot modes introduced in Sony’s breakthrough Cyber-shot DSC-HX1. Using “Exmor R” CMOS sensor’s high speed, these modes capture six separate images in less than a second and utilize Sony’s BIONZ™ processor to combine the shots into a single image of extraordinary detail and low noise.
In addition to their breakthrough low light performance, these new cameras also include Sony’s Sweep Panorama and 10 frames per second burst shooting features, which were introduced with the Sony® DSC-HX1 camera These cameras include the most recent Sony technology, including, Intelligent Auto (iAuto) mode which, recognizes scenes, lighting conditions and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone and less blur; Face Detection that detects up to eight faces and optimizes focus, flash, exposure and white balance and intelligent Scene (iSCN) that delivers nine Scene Selection modes to quickly adjust for specific shooting conditions.
Pet mode is a new Sony feature that minimizes blur when shooting moving pets. This new mode also reduces glowing pet red-eye.
Additionally, the cameras have technologies Sony Cyber-shot customers have come to expect. These include Smile Shutter™ technology that automatically captures a smile, dynamic range optimization (DRO) that improves exposure and contrast, intelligent Auto Focus that captures fleeting moments and HD video capability that records HD movies in 720p high definition MPEG4 format.
With HD video capability, these cameras record HD movies in 720p high definition MPEG4 format for stunning large-screen home movie playback. You can record up to 29 minutes (or up to 2GB file size) in 720p format.
The TX1 camera will be available in silver, gray, pink and blue this September for about $380. The WX1 camera will be available in black this October for about $350. Pre-sales will start in August. The cameras and a range of accessories will be available online at sonystyle.com, at Sony Style® retail stores at military base exchanges and at authorized dealers nationwide.
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