LUMIX DMC-GF1, the latest addition to the LUMIX G Series. The LUMIX DMC-GF1 can record 1280 x 720 High Definition video in AVCHD Lite, a format that enables longer recording times. With a dedicated video record button. The LUMIX GF1 can also record HD Motion JPEG in 1280 x 720 and other video recording formats include: QVGA, VGA and WVGA.

The LUMIX DMC-GF1 includes the new My Color mode, which includes seven preset effects – Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, Silhouette and Custom – all which let users manually set the color, brightness and saturation levels. 
The LUMIX GF1 also comes fully-equipped with a built-in flash and a large, 3.0-inch Intelligent LCD with a wide viewing angle and a 460,000-dot resolution. The Intelligent LCD offers automatic backlight control, which when combined with its high-resolution, helps improve visibility in all light environments – from sunny outdoors to low-light interior settings.  New for the LUMIX G Series, the LUMIX GF1 is compatible with an optional Live View Finder (DMW-LVF1), which provides the full-time live view function boasting 100% field of view regardless of the attached lens.  To further expand the LUMIX G Series system, Panasonic Micro Four Thirds digital cameras can be used with Four Thirds System interchangeable lenses via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R lenses using Panasonic’s DMW-MA2M DMW-MA3R. These adapters give the user access to the unlimited number of lens properties.

The LUMIX GF1’s sensor technology offers the best of both worlds – the superior image quality of a CCD sensor, and the low-power consumption of a CMOS sensor.  Advanced technology makes it possible to read four channels of data simultaneously, helping the LUMIX GF1 deliver 60 frames-per-second full-time Live View images, while maintaining fine detail and rich gradation. The LUMIX GF1’s Venus Engine HD records stunning high-resolution 12-megapixel images using its advanced Live MOS Sensor.  This sophisticated LSI circuit separates chromatic noise from luminance noise and applies the optimal noise reduction to each, helping to capture clear and beautiful images even when shooting at high ISO levels.

The contrast AF system adopted in the LUMIX GF1 is not only accurate, but also very quick – approximately 0.3 seconds with the LUMIX G H-FS014045 lens. Users can choose from a wide-range of AF modes, including multiple-area AF with up to 23 focus areas; 1-area AF with a selectable focus area; Face Detection; and AF Tracking. The LUMIX GF1 also has a Quick AF function that begins focusing as soon as the user aims the camera – without pressing the shutter button halfway.

As with all Panasonic LUMIX G Series digital cameras, the LUMIX GF1 is equipped with a highly-effective Dust Reduction system.  Thus, if dust gets inside the camera (when changing lenses), Panasonic’s Dust Reduction system addresses this problem by placing a supersonic wave filter in front of the Live MOS sensor which vertically vibrates around 50,000 times per second, thus repelling the dust.

The content captured on the LUMIX GF1 can easily be viewed on a Panasonic VIERA® HDTV by simply inserting the SD/SDCH Memory Card into the VIERA’s SD/SDHC Memory Card slot or into a Panasonic DIGA Blu-ray Disc Player.  Alternatively, an optional mini HDMI cable can be used to output still and motion images recorded with the LUMIX DMC-GF1 directly to the TV for easy VIERA Link™ operation, with control of playback functions, such as slideshows, managed from the VIERA HDTV’s remote control.

The Panasonic LUMIX DMC-GF1 will be available in early October 2009 with the option of two kits – both with a suggested retail price (SRP) of $899.95. One kit option includes the newly-announced LUMIX G 20mm/F1.7 ASPH, a compact and lightweight “pancake” lens, while the other kit features the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S.  The optional Live View Finder DMW-LVF1 has an SRP of $199.95; while the DMW-MA2M and DMW-MA3R both have an SRP of $249.95.  All new accessories will also be available in early October. ,br/>
For more information about Panasonic and its LUMIX G System cameras and accessories, please visit www.panasonic.com/lumix.

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