Devil brand ambassador retires after the service of 27 years from Onida. The ad campaign which started in 1982 featuring a horny devil that comes with a tag line of “Neighbors Envy and Owners Pride” comes to an end as Onida feels the horny devil is no more relevant with today’s consumer. The ad campaign started at the time when owning a tv is considered pride and Onida build its ad on envy but now it is no more envious
The newly married couple is going to replace the devil, personified by Siddarth and Ritu both bollywood actors. However the horny devil is going to be missed for ever.
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