Samsung Launches Open Mobile Platform – bada

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Samsung Launches Open Mobile Platform – bada

Samsung Electronics announced the launch of its own open mobile platform, Samsung bada in December. The name ‘bada’, which means ‘ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. Samsung established its mobile application ecosystem through the launch of Samsung Mobile Innovator in 2008 and the Samsung Application Seller Site followed by Samsung Application Store as another key element of this offering.

Dr Hosoo Lee, Executive Vice President and Head of Media Solution Center at Samsung Electronics said, “By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones.” He added, “bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”

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