Sony Electronics has teamed up with four-time GRAMMY award-winning singer/songwriter Taylor Swift to promote its latest Cyber-shot digital cameras in an integrated marketing campaign that puts the spotlight on the company s latest innovations. The ads with Swift zero in on the sleek and powerful Cyber-shot DSC-TX7 digital still camera and its intelligent iSweep Panorama feature that captures ultra-wide panoramic shots in one easy press and sweep motion; a technology innovation currently only available by Sony.
My fans are on the cutting edge, and I m very interested in the newest and best technologies out there, said Swift. I m super excited to be working with Sony and using the TX7 camera. The iSweep panorama mode is amazing.
Primetime advertising spots featuring Swift discovering that she can capture the breadth of her audience with the new TX7 camera will start airing today on NBC, FOX and CW, accompanied by digital and print ads carried out through June. Sony will also spread the word about the new digital camera commercial through social networks.
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The ads with Swift zero in on the sleek and powerful Cyber-shot DSC-TX7 digital still camera and its